LED lighting plays an essential role in stores to increase sales. Light sources not only provide visibility but are also a valuable marketing tool. Through lighting, in fact, products can be highlighted by accentuating their colors in a natural way. This will contribute to a significant increase in the number of visitors and purchases. In addition, well-designed lighting makes it possible to create a pleasant atmosphere, capable of creating the best conditions for customers to make purchases. The secret to perfect lighting lies in finding the right balance between accent and general lighting.
Index
Store windows
A store’s window represents its business card. Not surprisingly, a storefront full of lights and colors will have a higher probability of attracting the gaze and curiosity of passing potential customers. Store owners know this well: a visitor’s first impression of a store window will determine his or her eventual visit. To enhance and make the most of this space, even, flicker-free lighting is recommended. Specifically, adjustable LED spotlights and track spotlights can be used to illuminate mannequins.
Product presentation
Eighty percent of an environment is perceived through the sense of sight. Therefore, it is important to present products for sale in the best light. Accent lighting helps to enhance specific objects or areas within a store. This type of lighting provides bright, crisp colors that can draw the attention of visitors. Spotlights with a high color rendering index (CRI) of 90-99 Ra are recommended for this purpose. This characteristic allows colors to be reproduced genuinely, without altering their naturalness.
General lighting
Lighting is essential to aid customer orientation as customers enter the store. A common mistake in stores is to light the entire display space in the same way. What should be done instead is to create contrasts. The most effective way to achieve this is through dimmable LED spotlights or downlights that can be installed recessed. The right combination of light and shadow, then, will help not only to promote orientation but also to highlight the products you wish to promote.
Warm light or cool light?
The choice of color temperature within the store is important, as it will determine the customer’s purchase of the product. Specifically, depending on the type of products for sale, it is advisable to opt for a different temperature. For example, for jewelry items and for cosmetic, pharmaceutical or optical products, a cool color temperature (4000 to 4500 Kelvin) is recommended. For clothing items, on the other hand, it is better to opt for a warm shade ( 2700- 3000 Kelvin).
Contact us if you would like advice on how to light a store.